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Secrets of a Successful Tasting Room – Highlights from SVB 2013 Survey

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Secrets of a Successful Tasting Room – Highlights from SVB 2013 Survey

Secrets of a Successful Tasting Room – Highlights from SVB 2013 Survey Last week Silicon Valley Bank’s wine division founder, Rob McMillan, along with Cyril Penn of Wine Business Monthly, Brian Baker of Chateau Montelena and Ahin Thomas of the Vintners’ Alliance, conducted a live videocast: Secrets of a Successful Tasting Room- 2013 Survey Results.

Winery Winter Blues: 3 Ways to Boost Revenue

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After the hustle & bustle of the holidays, the tasting room can seem a bit quiet. January and February are typically the slowest months of the year for a winery. The vineyard looks like a bunch of sticks. The days are short and cold. People are generally not out looking for things to do. Sales

‘Tis the Season for Increased Sales…or Is It?

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It’s the holiday season! Thanksgiving, Black Friday, Cyber Monday,and parties galore. Whether you celebrate Hannukah, Christmas or Kwanzaa…they are all coming up soon. That got me to wondering…do wineries and tasting rooms actually have an increase in traffic and direct sales between Thanksgiving and New Years Day? If your wine is not being distributed, do

It’s All About Style! What’s Your Style?

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I hear this question from new winemakers and wineries of The Other 46: What is the wine style for my region or AVA? That includes grapes, but also what kind of wine should they make. From a high level there are two primary styles of wine: Old World and New World. From here, you start

The Tasting Room: Your Golden Opportunity

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“The tasting room is only second to the label in branding your wine. The biggest mistake owners make regarding their tasting room is making do with what they have instead of creating what they need.” Paul Wagner

Blaze the Trail, Colorado!

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What is Colorado wine? On my Southwest Winery Tour, I was really interested in seeing what Colorado wine was all about.  What I found is that the state has not defined what Colorado wine is actually (BTW, this is not unique to Colorado, and most states/regions are in the same boat).  By that I mean, as

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