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Secrets of a Successful Tasting Room – Highlights from SVB 2013 Survey

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Secrets of a Successful Tasting Room – Highlights from SVB 2013 Survey

Secrets of a Successful Tasting Room – Highlights from SVB 2013 Survey Last week Silicon Valley Bank’s wine division founder, Rob McMillan, along with Cyril Penn of Wine Business Monthly, Brian Baker of Chateau Montelena and Ahin Thomas of the Vintners’ Alliance, conducted a live videocast: Secrets of a Successful Tasting Room- 2013 Survey Results.

Let Your Sales Forecast Be Your Guide

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Let Your Sales Forecast Be Your Guide

Let Your Sales Forecast Be Your Guide What is the difference between these two perspectives? 1. Winery owner produces a wine(s) and needs to sell it to fulfill the sales goal. 2. Winery owner has a sales goal and needs a wine(s) to fulfill that goal. At first glance, you may not think there is

3 Mistakes You Don’t Have to Make Starting Your Winery

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3 Mistakes You Don’t Have to Make Starting Your Winery

3 Mistakes You Don’t Have to Make Starting Your Winery I work with people who are interested in opening a winery and are doing their research and winery owners who have only been open a few years, as well as established wineries facing new challenges.  After working and being involved in the industry for many

Crush It!

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The growing season in most states is in full swing now and you’ll soon need to be ready for harvest and crush. The problem is, it’s like getting prepared after you’ve received the hurricane warning – it IS happening, you just don’t when it will strike. The grapes are ripening, but the fruit won’t be

You Don’t Need Robert Parker

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Love or hate the 100 point system, Robert Parker’s rise to dominating the wine critics’ world has changed the way we think about wine, what we buy and the resources we use to make our wine-buying choices. His influence is so great that what he says about wines can actually shift markets around the world,

Create Positive Cash Flow Faster (Part 4): Custom Crush

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This is final blog in this series: Three Ways to Produce Positive ROI in Half the Time or Less. We previously broke down how a traditional winery is actually three separate businesses – growing grapes, making wine and retailing. Using this traditional model, you invest in all three businesses in a series and that it

Create Positive Cash Flow Faster (Part 3): Alternative Winery Model

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Discussed previously in the first blog of this series, Three Ways to Produce Positive ROI in Half the Time or Less, we broke down that a traditional winery is actually three separate businesses – growing grapes, making wine and retailing. Using this traditional model, you invest in all three businesses in series and that it

Three Ways to Produce Positive ROI in Half the Time or Less (Part 1)

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I just returned from Colorado where I attended VinCO. The Colorado Association for Viticulture and Enology (CAVE), Colorado Wine Industry Development Board (CWIDB) and Western Colorado Horticulture Society (WCHS) put on this conference focusing on grape growing, winemaking, and issues pertinent to the business and marketing side of the fruit and wine industries. I came

It’s All About Style! What’s Your Style?

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I hear this question from new winemakers and wineries of The Other 46: What is the wine style for my region or AVA? That includes grapes, but also what kind of wine should they make. From a high level there are two primary styles of wine: Old World and New World. From here, you start

A Case for Micro-Fermentation: Leap From Good To Great (Part 2)

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In my previous blog, Accelerate the Style and Quality of Your Wine Exponentially , we talked about The Other 46 having relatively very few years to gather and review historical methods and processes to pass down through the generations, but that there was an alternative to making just one wine annually from each lot of grapes

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