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Monthly Archives: May 2011
Branding: What is your story?
What is branding? First, branding is not advertising. It’s not just the company name, logo or label being recognized. It’s not facts about your winery. Real branding evokes an emotional response when the consumer sees your label or hears your … Continue reading
Blaze the Trail, Colorado!
What is Colorado wine? On my Southwest Winery Tour, I was really interested in seeing what Colorado wine was all about. What I found is that the state has not defined what Colorado wine is actually (BTW, this is not unique … Continue reading
Don’t Let A Freeze Get You Down
Typically in the wine industry, you have one or two out of every seven years where you lose over half your crop. Three to four years out of those seven, you have an average crop level. And one to two … Continue reading
Posted in The Other 46, The Vineyard, The Winery
Tagged Advice for winery owner, Arizona winery wineries, bill skrapits, Colorado winery wineries, New Mexico winery wineries, Oklahoma wine, Oklahoma wineries, premium wine blends, quality bulk wine, southwest wineries winery, Vineyard freeze, winery owner
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Asking The RIGHT Questions
Building the Foundation for Your Winery I have found that one of the biggest stumbling blocks for people in starting a business is not asking enough questions. And if they’re asking questions, often they aren’t the right questions of the … Continue reading