It’s the holiday season! Thanksgiving, Black Friday, Cyber Monday,and parties galore. Whether you celebrate Hannukah, Christmas or Kwanzaa…they are all coming up soon. That got me to wondering…do wineries and tasting rooms actually have an increase in traffic and direct sales between Thanksgiving and New Years Day? If your wine is not being distributed, do you typically experience a dip or blip over this period of time? Do people really make wineries a destination during the holiday season? If so, what is driving them to do so? Sales, events?
Let’s do a little survey and find out!
Note: You are a winery that does not have your wine distributed at all. Sales do not include any revenue related to events or festivals you host or attend from the Wednesday before Thanksgiving through New Year’s Day.
Survey is completely annonymous, only 10 questions and done through Survey Monkey. Here you go:
Click here to take survey
