Hello Everyone and Happy Holidays! Today, I thought we would look back at the blog posts that generated the most discussion in 2011. I always post my blogs to a few wine groups in Linked In as well, so much of the action is often there. Read more comments there.
#3 David and Goliath: The Small Winery and the Distributor
Are you distributing your wine? If not, should you be? What will you be up against? Will it be worth it to you? Distribution can be a daunting and costly world, but If you’re sure that’s what you want to do, you don’t have to do it all at once and you don’t have to do it alone.
#2 Arizona: A Budding Wine Frontier
The top 3 wines consumed in the USA are Cabernet, Chardonnay and Merlot, but does that mean you should be making those? Not if your area doesn’t grow those grapes well. Choose grapes that are suited to your area. Trust your winery customers that they will purchase the wine you make for its quality.
#1 The Tasting Room: Your Golden Opportunity
Paul Wagner of Balzac Communications and co-author of Wine Marketing and Sales, and Madelyn Naber, owner of Flat Creek Estate, show us that establishing a successful winery with continued increase in sales and customer loyalty is directly correlated to the experience your customers enjoy while visiting your tasting room. See the 7 Points to Take Away from the Experts too.
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