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Category Archives: The Tasting Room
Secrets of a Successful Tasting Room – Highlights from SVB 2013 Survey
Secrets of a Successful Tasting Room – Highlights from SVB 2013 Survey Last week Silicon Valley Bank’s wine division founder, Rob McMillan, along with Cyril Penn of Wine Business Monthly, Brian Baker of Chateau Montelena and Ahin Thomas of the … Continue reading
Winery Winter Blues: 3 Ways to Boost Revenue
After the hustle & bustle of the holidays, the tasting room can seem a bit quiet. January and February are typically the slowest months of the year for a winery. The vineyard looks like a bunch of sticks. The days … Continue reading
‘Tis the Season for Increased Sales…or Is It?
It’s the holiday season! Thanksgiving, Black Friday, Cyber Monday,and parties galore. Whether you celebrate Hannukah, Christmas or Kwanzaa…they are all coming up soon. That got me to wondering…do wineries and tasting rooms actually have an increase in traffic and direct … Continue reading
It’s All About Style! What’s Your Wine Style?
I hear this question from new winemakers and wineries of The Other 46: wine style What is the wine style for my region or AVA? That includes grapes, but also what kind of wine should they make. From a high … Continue reading
The Tasting Room: Your Golden Opportunity
“The tasting room is only second to the label in branding your wine. The biggest mistake owners make regarding their tasting room is making do with what they have instead of creating what they need.” Paul Wagner Continue reading
Blaze the Trail, Colorado!
What is Colorado wine? On my Southwest Winery Tour, I was really interested in seeing what Colorado wine was all about. What I found is that the state has not defined what Colorado wine is actually (BTW, this is not unique … Continue reading