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Category Archives: The Winery
Accelerate the Style & Quality of Your Wine Exponentially: Micro-Fermentation (Part 1)
As a winery in The Other 46, how do you make the best quality wine consistently year after year? By that I mean, let’s look at Bordeaux. The wineries in the Bordeaux region know how to make Bordeaux wine because … Continue reading
Digging Deep: Unearthing WHY You Really Want To Own A Winery
After many books, articles, classes, and consultations about winery ownership and how to build your own winery, the one important topic I find missing, time and time again, is addressing the WHY. By that I mean, WHY do you want … Continue reading
A Case Study: You CAN Start Small
After a great career as a helicopter pilot in the Army, June Ritterbusch landed in Salado, Texas. Upon evaluating the market and the busy tourist industry that Salado commands, she set her sight on becoming a winery owner in 2003. … Continue reading
What Do Your Customers Want?
Over the weekend I had a perfectly refreshing Vinho Verde. It was a perfect heat buster wine for a blistering August day in Texas. I got to thinking about this wine, where it comes from and how it came about … Continue reading
The Tasting Room: Your Golden Opportunity
“The tasting room is only second to the label in branding your wine. The biggest mistake owners make regarding their tasting room is making do with what they have instead of creating what they need.” Paul Wagner Continue reading
Hiring The Right People For Your Winery
Did you know that more than half of applicants lie or distort information on their application? Finding the right people for the job, no matter what position or business, is often frustrating, time consuming, and painful. Either you’re getting a … Continue reading
Winemakers: Got a Challenging Wine?
This isn’t my typical blog, but perhaps a relevant opportunity for some readers. Recently we’ve had several inquiries by customers and winery owners about similar blending challenges. Either, they have a wine that has been successful in the past, but … Continue reading
Arizona: A Budding Wine Frontier
Next stop on my Southwest Winery Tour was Arizona, the Grand Canyon State. With its mountains and deserts, Arizona’s wine industry faces interesting climate challenges. Most vineyards are located around Wilcox in the southeast corner of the state, with a … Continue reading
Harvest: Maximizing Your Wine Production
It may seem like the buds just burst, but harvest will be sneaking up on us soon. In preparation for the exciting and hectic season, let’s look at what you can do now to be ahead of the game. Prior … Continue reading
Branding: What is your story?
What is branding? First, branding is not advertising. It’s not just the company name, logo or label being recognized. It’s not facts about your winery. Real branding evokes an emotional response when the consumer sees your label or hears your … Continue reading