Tag Archives: branding wine

Get Your Groove On At Local Wine Festivals

Festivals.  Are you participating in local and regional wine festivals? If you’re not, you should be. Festivals are a great way to have your wine tasted by lots of people in a short period of time. Attendees of wine and … Continue reading

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Create Positive Cash Flow Faster (Part 4): Custom Crush

This is final blog in this series: Three Ways to Produce Positive ROI in Half the Time or Less. We previously broke down how a traditional winery is actually three separate businesses – growing grapes, making wine and retailing. Using … Continue reading

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Branding: What is your story?

What is branding? First, branding is not advertising.  It’s not just the company name, logo or label being recognized.  It’s not facts about your winery.  Real branding evokes an emotional response when the consumer sees your label or hears your … Continue reading

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