Tag Archives: branding your winery

Get Your Groove On At Local Wine Festivals

Festivals.  Are you participating in local and regional wine festivals? If you’re not, you should be. Festivals are a great way to have your wine tasted by lots of people in a short period of time. Attendees of wine and … Continue reading

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Create Positive Cash Flow Faster (Part 4): Custom Crush

This is final blog in this series: Three Ways to Produce Positive ROI in Half the Time or Less. We previously broke down how a traditional winery is actually three separate businesses – growing grapes, making wine and retailing. Using … Continue reading

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Happy Holidays! Top Posts of 2011

Hello Everyone and Happy Holidays! Today, I thought we would look back at the blog posts that generated the most discussion in 2011. I always post my blogs to a few wine groups in Linked In as well, so much … Continue reading

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It’s All About Style! What’s Your Wine Style?

I hear this question from new winemakers and wineries of The Other 46: wine style What is the wine style for my region or AVA? That includes grapes, but also what kind of wine should they make. From a high … Continue reading

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Digging Deep: Unearthing WHY You Really Want To Own A Winery

After many books, articles, classes, and consultations about winery ownership and how to build your own winery, the one important topic I find missing, time and time again, is addressing the WHY.  By that I mean, WHY do you want … Continue reading

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The Tasting Room: Your Golden Opportunity

“The tasting room is only second to the label in branding your wine. The biggest mistake owners make regarding their tasting room is making do with what they have instead of creating what they need.” Paul Wagner Continue reading

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Branding: What is your story?

What is branding? First, branding is not advertising.  It’s not just the company name, logo or label being recognized.  It’s not facts about your winery.  Real branding evokes an emotional response when the consumer sees your label or hears your … Continue reading

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Grapefest 2010 – Wineries, Why are you there?

Grapefest turned 24 years old this 2010 and has grown into a renowned festival in North America, attracting ever larger crowds.  Grapefest People’s Choice Tasting was created with the intent of showing off Texas wines and making Grapevine the “Wine … Continue reading

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